Social networking is alive and well. Social media use is crossing generations resulting in greater cross-marketing opportunities. You can set up business profile pages on a number of social media sites and then cross promote it with added widgets that link viewers directly to the pages you want them to visit. An easy “share” option will enable your customers to refer you or your products to their friends.
When social media integrates with your website, blog and emails, you extend your reach. Social networking provides opportunities for dialoguing with your customers without having to leave your office. Social networking helps you to connect on a personal level, give real-time updates and build customer confidence.